Let’s face it: the internet, as busy as it is, can be the gift that keeps on giving for consumers (that would be us, y’all). With everything you could possibly think of at the tip of your keyboard (and possibly delivered in 48 hours thanks to Amazon) all of those options can get overwhelming and confusing enough to make you stick with what you know. Believe us, Chan and I definitely feel you. But every now and then, we stumble across a new, under-the-radar brand that fills us with warm e-purchase feels - the kind that get us all giddy and excited and reminds us just why we enjoy receiving packages in the mail.

Sure, we’ll always have a deep love and appreciation for some of our favorite e-shops and brick and mortar boutiques. But, at a time when many brands are losing touch with our needs as consumers, it’s refreshing to be captivated by, lesser-known, and often small locally-based, brands that are not only trying to make a name for themselves — but deserve to do so.

For that reason, we’ve rounded up a few of our favorite brands you probably haven’t heard of. These businesses boast refreshing creativity, intense attention to detail, and a genius eye for wearability that will have you ready to spend your pennies and support a new kid on the e-block. Read on for the inside scoop on 5 brands to watch right now. We’re huge fans.

For the Fashion Lover on a Budget: BooHoo.com

If you’re anything like us, you know that being on a budget is absolutely necessary to reaching the goals you have for yourself. Chances are, most of us don’t have hundreds of thousands of dollars to spend on our wardrobe so, it’s important to find options that are both stylish and easy on our budgets. BooHoo.com is one such online retailer that is finding a fan throughout the US - including the other half of our Fit Chick squad, Channing. She’s ordered a few things from the UK-based style house and swears by her purchases which can often be found at 50 - 60% off. Just for some perspective: the outfit she’s wearing in the picture above cost her less than $50 total - minus the shoes. WIN and WIN.

For the Motivational Giant: Compete Every Day

If you’re looking to say it with your chest (or back, or shorts), Compete Every Day is a brand that you probably need in your life. Designed for the go-getter who loves to motivate, Compete Every Day is built on the idea that life, even with all of it’s challenges, is worth competing for. Their catchy screen print options celebrate the competitor inside of all of us and serve as a reminder to do your best in every bit of your day. Add the fact that nothing is over $35 and, I think you’ll want to take a look!

3 More Brand You Should Know